Partner with
First Phil Whisky
2025 IWSC GLOBAL Spirits Communicator Finalist
"One of the leading voices in whisky communication... a perfect example of the multi-platform storyteller today's media landscape demands."
- IWSC Judges
Why first phil?
Most people see whisky as intimidating or confusing, so they walk away.
After watching First Phil Whisky, they feel curious. Confident. Like they finally understand what they’re looking at.
That’s what happens when you combine education, storytelling, and craftsmanship.
You turn complexity into something people want to explore.
89%
Male
79%
Age 25-55
63K
YouTube
subscribers
170K
Annual Hours
Watchtime
8:42
Average
Watch Time
2M+
Annual Views
the Promise
I help brands reach whisky fans, but more importantly, I help you belong in their world. Every video, tasting, and collaboration is designed to educate and inspire, not interrupt.
Because trust takes time to build, and once you have it, it compounds.
Why It Works
You’re borrowing trust I’ve spent years building.
I never take on-channel whisky brand sponsors, and that independence keeps every recommendation authentic.
When I feature something, it means something. My content keeps performing for months via search and browse. Your integration isn’t a spike, it’s an asset that continues to deliver long after launch.
The Audience
8:42 average watch time. This isn’t passive scrolling. It’s lean-back attention.
Viewers are educated professionals, aged 25–55, across the US, UK, Australia, Europe, Canada, and New Zealand.
They travel, collect, and spend on quality.
31% watch on TV, not mobile, they’re tuned in, not tuned out.
Four core groups define them:
Enthusiast Learners – the engaged core who binge content and join the community.
Collectors & Connoisseurs – higher-income buyers who attend tastings and trust recommendations.
Modern Lifestyle Explorers – design, travel, and culture-minded professionals who see whisky as part of their identity.
Practical Everyday Drinkers – grounded consumers who want honest guidance and real value.
Finalist – 2024 IWSC Global Spirits Communicator of the Year.
Featured by Forbes and The Whisky Wash.
Cited in The Malt Whisky Yearbook.
That’s not just reach — it’s respect.
Brands I’ve Worked With
How We Work Together
I don't believe in one-size-fits-all. Different partners need different solutions.
CONTENT SPONSORSHIP
YouTube integrations woven naturally into flagship episodes. 60–75 seconds positioned for long-tail search and discovery. Your product becomes part of the story, not an interruption.
Short-form options too: Reels, Shorts, TikTok. Extending reach to where your audience also lives.
Media Kit and prices available upon request.
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Product-specific videos
Educational series
Social media packages
Retail support materials
CORPORATE TASTINGS
Premium whisky education for corporate clients. People fly across New Zealand to attend. Team building, client entertainment, staff training.
Find out more here
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Customised experiences
Educational presentations
Tasting kits and materials
National availability
PRESENTER / CAMPAIGN WORK
Off-channel brand work. Like when I Partnered with Liquorland, one of New Zealand's largest and most trusted liquor store chains, to present their 'World of Whisky' campaign, showcasing a curated selection of whiskies.
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Product-specific videos
Educational series
Social media packages
Retail support materials
SPEAKING & EVENTS
IWSC Global Spirits Communicator Award finalist available for festivals, panels, keynotes, and product launches worldwide.
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Conference keynotes
Panel discussions
Festival presentations
Media appearances
DISTILLERY VIDEO PRODUCTION
Cinema-quality storytelling for distilleries. Full production from concept to delivery. Heritage films, process docs, master distiller interviews.
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Product-specific videos
Educational series
Social media packages
Retail support materials
CONSULTING
Content strategy, community building, education program development. Background in advertising means we understand what actually works.
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Content strategy
Staff education programs
Social media guidance
Educational material creation