I help the curious 

explore, share & enjoy whisky confidently

through approachable quality content

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the whisky flavour tree is a tasting chart to help people explore flavours in whisky created by First Phil Whisky

Taste whisky

with confidence

First Phil’s Flavour Tree Poster is a clear, flowchart-style guide that makes whisky tasting simple. Start broad, explore flavours, and enjoy your dram like never before.

Shipped worldwide.

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What our audience says:

  • Chat message with emojis, user "Amy -> JWPS worker" describes working at Johnnie Walker Princes Street and learning about whisky.
  • YouTube comment praising a video, expressing enthusiasm for more content and using a winking emoji.
  • YouTube comment praising a whiskey channel
  • Screenshot of a YouTube comment by @ralfydotcom, posted 2 years ago, saying, '... You are putting expensive marketing campaigns to shame here Phil!' The comment has 149 likes, 3 replies, and a heart symbol from another user. A profile picture is next to the commenter's name.
  • Screenshot of a YouTube comment praising Phil's whisky review channel for its informative and understandable content.
  • YouTube comment screenshot praising a content creator, mentioning being a whisky enthusiast. Includes username, likes, and reply option.
  • YouTube comment praising video, mentioning whiskey-tubers, historical research, and entertainment value.
  • YouTube comment praising a video about Scotch, mentioning good production, music, transitions, b-rolls, scripting, signed by Drew. Includes 26 likes and 1 reply option.
  • Social media comment praising educational content about whisky, mentioning Scotland and showing thumbs up and flag emojis.
  • YouTube comment praising whisky expertise
  • A social media comment from user @donmcauslan233 expressing appreciation for content, mentioning geometric pot stills and Waiheke. The user profile includes the phrase 'Ride Bikes, Drink Whiskey'. The comment has 23 likes and 1 reply.
  • Screenshot of a YouTube comment from user Doubleace2423 expressing enjoyment and gratitude for a video, with one like and a creator heart response.
  • YouTube comment praising a whisky-themed channel, with a user profile circle and interaction icons.
  • YouTube comment by user @Aqvavitae praising a production, mentioning "Beauty!" and "First. Class. Well done Phil, production oozes quality. " with 24 likes, 2 replies, a thumbs up icon, and a heart icon.
  • YouTube comment from @jonnyodde2363, a whisky professional, praising a YouTube channel for focusing on quality over marketing. Expresses intent to recommend the channel. Includes engagement stats.
  • YouTube comment praising a video by Phil for its editing quality, comparing it to TV show standards and suggesting it could have been directed for the BBC in the 90s. The comment received 5 likes.
  • YouTube comment praising content about whiskey, noting its educational value.
  • YouTube comment praising a whisky channel, stating it's among the top 3 in YouTube.
  • YouTube comment praising a video creator, mentioning a Casey Neistat style and potential success in whiskey-related content, with a like and heart reaction.
  • YouTube comment praising a whisky-related channel.
  • YouTube comment by user @ErickMBR1 praising a whiskey channel.
  • YouTube comment praising video editing and storytelling by Phil in Whiskytube.
  • YouTube comment praising educational content, stating it's more like lessons than videos, with one like and a single reply button visible.
  • YouTube comment praising a channel's knowledge of whisky.
  • A YouTube comment from a user named @Lighnen congratulating Phil on reaching 50k. The user mentions starting a whisky journey 3 years ago influenced by Phil's advice and recently buying a bottle of Sanaig. The comment is accented with a whisky glass emoji.
  • Screenshot of a YouTube comment from user @Leooel9 congratulating Phil on their channel and Discord's impact on the user's whiskey journey, expressing gratitude for inspiring a career in the industry.
  • YouTube comment praising production quality of whisky channel
Man with glasses and beard raising a glass in a bar with shelves of bottles behind him.

About Phil Gow:

Hey, I’m Phil, a whisky YouTuber, communicator, storyteller and educator. I help curious people feel confident exploring whisky, proving that whisky belongs to the curious, not the gatekeepers.

Through cinematic education, live tastings, and my best-selling Whisky Flavour Tree Poster, I help whisky lovers explore, understand, and enjoy whisky, without the snobbery.

Join over 63,000+ whisky fans on YouTube and discover whisky in a fresh, visual, and approachable way.

Find out more
A wooden barrel with metal bands placed on a wooden floor, with additional barrels in the background.

What is FIRST FILL (PHIL)?

Join Phil Gow from First Phil Whisky in exploring whisky, scotch & bourbon through videos, reviews, tastings, and community interaction.

The names is based off first-fill casks are casks that have never been used before to mature single malt whisky.

They are typically made of oak, and the wood imparts its own unique flavours to the spirit.

The channel, First Phil Whisky, is a pun on this, as just like a first-fill cask imparts its flavours to whisky, I want to use the channel to impart knowledge about whisky to others who want to know more about this special drink.

Learn more